[Ebook.VX4Z] Made to Serve How Manufacturers can Compete Through Servitization and Product Service Systems
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. [Ebook.VX4Z] Made to Serve How Manufacturers can Compete Through Servitization and Product Service Systems, this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2013-04-09
Released on: 2013-04-09
Original language:
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. Marketing Wikipdia Le paradigme [15] du marketing utilis aujourdhui le plus couramment date environ de la fin des annes cinquante. Il avait t conu pour procurer un cadre d ...
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